Join The Main Street Mailer
As a business owner, you know that advertising is expensive. That is why I have created the Main Street Mailer so you can team-up with other local small businesses and be seen up to 960,000 times online, in mailboxes and on stacks of flyers placed all around multiple towns, for 95.5% less than what it would cost to do alone.
40,000 Postcards
40,000 9×12 inch jumbo postcards—like a billboard in the mailbox.
The biggest that can be sent without folding, there is no missing the businesses on it.
Instant Exposure: You have 3 seconds to catch someone’s attention, don’t bury your business in a magazine – get seen INSTANTLY.
~2.5 People at each address for up to 100,000 views.
60,000 Flyers
60,000 flyers placed in top local community spots (doctor’s offices, retail stores, etc.), so people see you all over multiple towns while they are out shopping and running errands.
Up to 60,000+ views
Shared Website
At no additional cost, you get a dedicated page and prominent placement on www.TheMainStreetMailer.com with $2,000 worth of social media ads driving traffic to the website.
Up to 800,000 impressions to the social media ads.
Total Market Domination
You’d be seen in mailboxes, across Hampden County on stacks of flyers and online—everywhere your customers are!
Up to ONE MILLION VIEWS!
NO COMPETITORS!
One of the biggest advantages to joining The Main Street Mailer is that if you join the publication, you will be the only business on it with your services. That means nobody will take the spotlight away from you!
It is FIRST COME, FIRST SERVE, so if you don’t take a spot, there is a chance a competitor will get all of this exposure.Would you rather YOU be seen up to 1,000,000 times, or one of your competitors?
Residents all over could see your competitors constantly, which could take customers away from you. If you want a spot, act quickly!
Another significant advantage is having up to 19 other businesses all lifting each-other up. If you sent a postcard by itself, it can be easily thrown away. When there are 20 businesses that are seen instantly, all it takes is ONE ad to catch their attention, making them hang it right on their fridge. This gives everyone on the postcard repeat exposure, over and over again.
Repeat Exposure
One of the most important aspects of any advertising is repeat exposure, so YOU are top of mind for when they need your services.
Nobody wakes up one day and randomly decides to drop $30,000+ on home improvements. That decision takes time and you want to be seen so often that when they are ready to make that critical decision, they have seen you so often that they think of YOU, and not a competitor who is seen more often.
Have you ever done a one off advertising campaign and were not happy with the results? That is because you didn’t do it long enough. Being seen once is not enough, especially if you’re hidden in a magazine. With The Main Street Mailer, instant front page repeat exposure is the name of the game.
95.5% Less Expensive
One single postcard can cost as much as $1 to print and mail depending on several factors. If you were to do all of the above by yourself, it could cost as much as $45,000, which is usually reserved for big businesses, leaving the mom and pop competitors in the dust. The Main Street Mailer aims to bridge the gap, allowing you massive exposure for a fraction of the cost, as low as $475, less than 2 pennies per physical piece.
Don't Miss Out!
JOIN & GET $500 TOWARDS ANY PRINTING
For a limited time, if you join TODAY, you will get $500 worth of FREE printing. Need business cards? Google review cards? Hats or uniforms? Flyers? Brochures? Feather Flags? Anything you can think of, I can provide. Join today before a competitor does it first!
Call or text Kevin to join now: 413-200-4277 Email: Kev@UnderBudgetPrinting.com
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FAQ
Why Should I Join The Main Street Mailer When I've already tried shared advertising like in a local magazine?
I’ve spoken to many local business owners who have been in a popular local magazine and have not been happy so they apply that negative experience to The Main Street Mailer even though they’ve never been on it before.
There is a night and day difference. When all you have is 3 seconds to catch someones attention, being buried deep in a magazine doesn’t give you a whole lot of time to make an impression.
The Main Street Mailer is a single page. It is sent as is and is the biggest flat piece of mail the post office will send without folding. It is most often the biggest thing in the mailbox, it demands attention. This means the businesses that are on it are seen INSTANTLY. The value of the postcard is apparent as soon as they lay their eyes on it. All it takes is one ad to catch someones eye for them to keep the whole thing.
People sort their mail over the trash. Doesn’t it make more sense for you to be instantly seen rather than hope someone keeps the magazine, then hope they open it and see you, and then hope a competitor isn’t in there taking the spotlight away from you.
I Want A Bigger Sized Ad
This is a common thing I hear from people who have taken out full or half page ads in a local magazine. When sending to the same amount of people, no matter how big your ad is when it’s inside a magazine, it will never be seen as many times compared to if it were on the cover of a single page postcard.
If you took out a full page in a magazine, that is an 8.5x11in ad. On The Main Street Mailer postcard, the smallest spot is only 1.8×2.8in. If I gave you my postcard with your business on it and gave you the magazine with your business somewhere inside it and told you to find your business in each, you’d see it on The Main Street Mailer first almost 100% of the time – despite it’s much smaller size. That’s the power of being on the cover versus being buried pages deep.
If you’d like a bigger ad, you have the option to combine multiple to create a larger ad. There is nothing stopping you from taking an entire side, which would be 9×12 inches. Or a half ad, or quarter. The options are endless!
Isn't Direct Mail Dead?
This is a gigantic misconception and a huge miscalculation if you don’t incorporate some sort of direct mail in your advertising.
Time and time again, direct mail proves it has the best ROI out of any advertising, other than Email because that is free.
In a world where gatekeeping and algorithms hold your business back, the mailbox is WIDE OPEN.
People are numb to digital ads, their brains are trained to automatically ignore them and scroll right by, still costing you a view.
When someone gets something in the mail, they HAVE to look at it, there is no avoiding it.
Back in the day, people used to get a TON of direct mail and got sick of it. When email came around, people got excited every time they got an email. Today, it has inverted. People are sick of getting emails but love seeing a familiar brand or deal in their mailboxes.
The younger generations are new to direct mail, they are numb to digital but appreciate physical things.
Is direct mail dead? Far from it, and it’s likely to explode in popularity once again very soon.
With that being said, any advertising is important which is why I recommend being seen in as many places as you can. With The Main Street Mailer, you will be seen not only on postcards, but also on stacks of flyers placed all around local hot spots as well as a shared website with your own dedicated page and social media ads targeting the shared site. You’ll be seen up to 960,000 times in various places.
Don’t put all of your eggs in one basket.
Are there any contracts?
No, there are no contracts. With that being said, to get the maximum benefit, it is recommended to be on the publication for a minimum of 4 months.
Repeat exposure is extremely important to any advertising. Sure you can see positive results if you are on it only once, but you are just skimming the top – the low hanging fruit.
You should strive to be seen so often that you become synonymous with your industry. This is called “top of mind” advertising. This way someone sees you so often that when it comes time for them to need your services, or to recommend them to someone else, they think of you first.
With shared advertising, the benefit is the low cost. To take advantage of this, you’ll maximize your results through longer exposure.
When you commit to multiple months, you will get a discount applied to your last publication.
Do I have to prove a design to you?
My background is in graphic design so I include free design for each ad and you have the option to change your ad before each publication goes out – free of charge. You will need to provide a high resolution logo, any pictures, contact details and your offer/text. If you have a style/branding guideline that I can follow, you can send that as well or you can provide previous advertising you’ve done that I can closely match in style. If you need help crafting an irresistible offer, I have over 14 years of advertising experience.
If you’d like to provide your own ad design, that is perfectly fine. All designs should be made to the correct dimensions and be 300dpi with a CMYK color profile.
Are there really no competitors?
Each postcard will exclusively feature one business per category. If you offer multiple services or products, you’ll need to select just one category to represent. For instance, a roofing company that also offers siding and windows must choose to advertise either roofing services or an alternative like siding.
Similarly, if a Japanese restaurant wants to be on the postcard, it doesn’t mean there can’t be other restaurants. Each cuisine type can have representation, ensuring diversity among participating businesses.
What is the payment process?
Once you agree to be on the publication, a digital invoice will be sent and ad design will begin. All forms of payment are accepted but if you choose to pay online, there will be a 3.5% processing fee applied.
Payment must be made promptly to reserve your spot. If you don’t pay in a timely manner, the spot will be at risk of going to someone else.
All payments must be made before any printing begins.
If you choose to do multiple months, you can either pay all up front for a cash discount or you can pay monthly.
Are there any refunds?
Unfortunately there are no refunds because of the nature of advertising, but customer service is what I am known for so I will try my hardest to find a way to fix any concerns.
What if I don't like the results?
When it comes to any advertising, there are a million different factors that come into play that impact the success of the ad. If it were easy, everyone would be millionaires. Just because you didn’t see the results you’d have liked, that doesn’t mean it can never work. There are likely fixable key issues that you are unaware of. I have over a decade of advertising experience, I can quickly and easily find problems and provide solutions.
Business owners are great at what they do, but often times they do not know what it takes to make a successful ad campaign. If you want to take advertising seriously, reach out to me, Kevin, and I can provide consulting to help you find a winning campaign.